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Public Relations - What you need to know ?


Overview
         Who They Serve
         What They Do
         Areas of Specialization
                  Financial /Investor Relations
                  Employee Relations
                  Nonprofit Organizations Public Relations
                  Government Public Affairs- Federal, State                   or Local
                  Political Public Relations
                  Lobbying
Breaking into Public Relations
         What Employers Want
         What They Hire Undergraduates to Do
Alumni Profiles
Resources
         General
         Industry /Professional Organizations
         Industry Websites
         Networking
Related Career Fields
Public Relations involves working with various forms of media to educate, correct mistakes, and build or improve the image of an organization, person, or product. PR includes publicity, acting as press agents, book publicity, propaganda (for government agencies), corporate communications, crisis management and advertising. Those involved in public relations focus on effective communication for and the representation of their clients. PR professionals also analyze future trends and attitudes so their clients can maintain and win over public perception.

Who They Serve:
Public relations agencies serve a wide range of clients including for-profit companies, government agencies, individuals, hospitals, nonprofits, and foreign businesses and governments. To achieve their goals, these organizations need to develop effective relationships with many different target audiences such as employees, members, customers, local communities, shareholders, other organizations, and society at large.