Through a grant from the Open Society Institute, Budapest, five nonprofit management handbooks were written and published - Grassroots Fundraising, Proposal Writing, Volunteers, Strategic Planning, and Marketing. This series, written by authors from across Central and Eastern Europe, is available in English, Bulgarian, Czech, Hungarian, Polish, Russian, Slovak, and Slovenian. To view the table of contents for each volume, click on the illustrations below.*
Please click here for ordering information.
|
Volunteers Malgorzata Ochman, Pawel Jordan
|
In clear and straightforward language, Malgorzata Ochman and Pawel Jordan outline the essential steps for developing a successful volunteer program. In the handbook, they emphasize that volunteer management cannot be done in a vacuum or handled in an ad hoc fashion. Rather, the agency must clearly define volunteer roles so that the volunteers understand how their work contributes to the broader agency mission. The agency must then carefully recruit, train, and supervise individuals dedicated to helping their cause. |
Proposal Writing Istvan Kostolanyi
|
Proposals written to further an organization’s goals and strategies strengthen the agency, while those that are not strategically targeted simply diffuse agency fundraising and management resources. The “Proposal Writing Handbook” provides important guidelines and insight into the proposal writing process, and is a valuable resource for organizations who are working to secure outside funding. |
Strategic Planning Marianna Torok
|
Strategic Planning can be of immense help to nonprofit organizations, enabling them to clarify their mission, goals, and objectives. This process will help an agency develop a "road map" to reaching its mission, provide a focus for supporters and staff, and effectively use agency resources. This handbook also outlines the steps that nonprofits need to work successfully through the strategic planning process and shows that strategic planning need not be a terribly complex process. Rather, it is a straightforward exercise of clarifying what an organization wants to achieve and how it proposes to achieve it. |
Marketing Lori Gerstley, Michal Bucko
|
This handbook will help nonprofit organizations market their causes and services effectively. Nonprofits produce much that is of value-not just products and services, but also ideas and innovations that can improve the quality of life for everyone. However, while marketing is a central topic in the world of for-profit enterprise, Lori Gerstley and Michal Bucko make it clear that it is often overlooked by nonprofit organizations. Because of this, nonprofit organizations may not reach the widest population of potential beneficiaries. Nonprofit marketing strategies, while similar to those used by for-profit companies, must relay the mission of the organization and the values that shape its activities. |
|
A long-time trainer and civil society activist, Jana Ledvinova knows first hand about the cynicism that nonprofit advocates frequently confront as they contemplate raising grassroots support in their communities. But she also knows what can be accomplished by careful planning, perseverance, and honest and forthright appeals. Her message is the message of nonprofit activists and fundraisers everywhere: citizens cannot be expected to help if they are never asked. This handbook explains how to successfully encourage citizen involvement and provides critical insight into how to make fundraising work for your organization. |
Please click here for ordering information, or contact Carol Wessner (Phone: 410-516-7182, Fax: 410-516-8233).