ENTREPRENEURSHIP & MANAGEMENT

660.102

PERSONAL FINANCE (3)
Limit 35 per section
Sec. 01: Leps
Sec. 02: Ritter
Wondering how to make your money work while you're out working for your money?  This interactive course introduces students to the real-world personal financial decisions they will face throughout life.  Working together, students will evaluate various solutions and determine the best way to meet their own financial goals.  Topics include prioritizing spending, purchasing a car and home, credit, developing and implementing an investment strategy, insurance options, deciphering taxes, and retirement planning.

Sec. 01

02

TTh 10:30-11:45

Th 6:15-9pm

660.105 (S)
(W)

INTRODUCTION TO BUSINESS (4)
Aronhime   Limit 35 per section This course provides a survey and overview of the various functions of business in a global market economy. After completing the course students will be able to identify, discuss and understand the nature of the business and the importance of the profit motive; the forms of business ownership and when they are appropriate and advantageous; the functions and responsibility of management; the functional division of business into operations an d production management, marketing, finance, labor relations and human resource management, R&D, and strategy; the types of financial institutions and their role in the economy; the functions of venture capital and the stock market; the evaluation of the financial health and potential of a company using the business plan or annual report.

Sec. 05 added 12/10/07

Lec.
Sec. 01
02
03
04
05

MWF 12-12:50
Th 1:30-2:20
Th 1:30-2:20
Th 3-3:50
Th 5-5:50
Th 1:30-2:20

660.203

FINANCIAL ACCOUNTING (3)
Limit 35 per section
Sec. 01: Aronhime
Sec. 02,03: Powell
A first course in financial accounting, focusing on production of financial statements for for-profit business entities required by Generally Accepted Accounting Principles (GAAP). Fundamental understanding of components of the statements and maintenance of accounts during the accounting cycle. Students are confronted with various theoretical constructs in the context of a problem-solving learning environment.

Sec. 01
02
03

MWF 10-10:50
 M  6:15-9pm
T 6:15-9pm

660.204

MANAGERIAL ACCOUNTING (3)
Kingsley   Limit 35
Prereq: 660.203 Financial Accounting.
Introduces managerial accounting principles. Coverage includes accounting liabilities, shareholder accounting, and preparation of the Statement of Cash Flows. Preparation of financial statements for manufacturing entities and cost analysis. Presented in problem-solving learning environment.

Sec. 01

T 6:15-9pm

660.205 (S)

BUSINESS LAW I (3)
Limit 35 per section  
Sec. 01: Smylie
Sec. 02: Franceschini
Sec. 03: Sandhaus
Sec. 04: Goldenberg
This course is designed for the student who is interested in either (a) a broad knowledge of law as it relates to modern business, or (b) a survey of many business related aspects of law with a view to further legal studies.  Course will involve reviewing and analyzing statutory and case law covering a variety of substantive subject areas including civil procedure, personal and subject matter jurisdiction, intentional torts, negligence, criminal law, contract law, consumer law and parts of the Uniform Commercial Code.  This course, together with Business Law II, will provide a complete, self-contained, well-rounded, in-depth study of Business Law, or will provide a foundation for further legal study.

Sec. 01
02
03
04

M 6:15-9pm
T 6:15-9pm
W 6:15-9pm
Th 6:15-9pm

660.206 (S)

BUSINESS LAW II (3)
Fisher    Limit 35 per section  Prereq: 660.205 Business Law I Building on the material from Business Law I, topics examined include entrepreneurship, business entities and business formation, principles of agency, real property, personal property, bailments, bankruptcy, secured transactions, employment discrimination, business financing, investor protection, antitrust and environmental law.

Sec. 01

02

M 6:15-9pm

T 6:15-9pm

660.220

PRINCIPLES OF MANAGEMENT (3) Petrovici   Limit 35 per section
Recommended Prereq: 660.105 Introduction to Business This course introduces the student to the management process.  The course takes an integrated approach to management by examining the role of the manager from a traditional and contemporary perspective while applying decision-making and critical thinking skills to the challenges facing managers in today's globally-diverse environment. The course examines the techniques for controlling, planning, organizing resources and leading the workforce.

Sec. 01

02

03

M 6:15-9pm

W 3-5:45pm

W 6:15-9pm

660.231 (H)

CASE STUDIES IN BUSINESS ETHICS (3)
Goldenberg   Limit 35 per section
This course is designed as a workshop using case studies to introduce students to the ethical concepts that are relevant to resolve moral issues in contemporary business and social settings - both global and personal in nature. Students will learn the reasoning and analytical skills needed to apply ethical concepts to their own decision-making, to identify moral issues involved in the management of specific problem areas in business and society, and to understand the social and natural environments which give rise to moral issues. The course focus is on performance articulated by clear reasoning and effective verbal and written communication concerning ethical issues in business and society.

Sec. 01

02

T 6:15-9pm

W 6:15-9pm

660.241 (W)

INFORMATION TECHNOLOGY MANAGEMENT (3) Reiter   Limit 38 40
Recommended Prereq:  Introduction to Business 660.105 This course surveys the fundamentals of information technology from a management point of view. It provides the foundation for follow-up courses in legal and ethical issues, and 660.341 Business Process and Quality Management. Major topic areas include systems concepts and value in the global economy, data and technology management, systems analysis and design, telecommunications, and societal and legal issues. The student will gain an understanding of information technology and an appreciation for information technology as a process enabler and strategic facilitator in the Internet age. Cases on business and legal aspects of technology are used throughout to focus on real-world issues.

Sec. 01

Th 1:30-4:15

660.250

PRINCIPLES OF MARKETING (3)
Limit 35 per section
Sec. 01 Kendrick
Sec. 02 Wills   

This course explores the role of marketing in society and within the organization. It examines the process of developing, pricing, promoting and distributing products to consumer and business markets and shows how marketing managers use the elements of the marketing mix to gain a competitive advantage. Through interactive, application-oriented exercises, case videotapes, a guest speaker (local marketer), and a group project, students will have ample opportunity to observe key marketing concepts in action. The group project requires each team to research the marketing plan for an existing product of its choice. Teams will analyze what is currently being done by the organization, choose one of the strategic growth alternatives studied, and recommend why this alternative should be adopted. The recommendations will include how the current marketing plan will need to be modified in order to implement this strategy and will be presented to the instructor in written form and presented to the class.

Sec. 01

02

TTh 12-1:15

M 3-5:45pm

660.302 (S)

CORPORATE FINANCE (3) Powell
Limit 35   Prereq: 660.203 Financial Accounting; Recommended Prereq: Macroeconomics, Microeconomics This course is designed to familiarize the student with the basic concepts and techniques of financial management practice. The course begins with a foundational discussion of  time value of money and moves on to time value application in the areas of financial asset valuation, cost of capital calculation, and capital budgeting. Students also receive basic instruction in financial statement analysis, risk and portfolio theory, capital structure and working capital management. The course wraps up with an overview of derivatives.

Sec. 01

W 6:15-9pm

660.305 (S)

INTELLECTUAL PROPERTY LAW (3) Peros   Limit 35 Prereq: 660.205 Business Law I  This course explores the acquisition, protection and commercialization of intellectual property, such as patents, trademarks, copyrights and trade secrets, and its impact on businesses and organizations.  The course addresses critical issues such as the various types of intellectual property, the protection and commercialization of intellectual property by business and legal means, and the valuation of intellectual property.  In addition, the tension between exclusive rights in intellectual property and free competition will be discussed throughout this course.  Through interactive class discussions and a group project, students will have ample opportunity to develop a better understanding pertaining to the different types of intellectual property and to develop an intellectual property strategic plan for protecting an intellectual property portfolio.  Specifically, the group project requires each team to research a selected Maryland based company’s intellectual property, its plan for protection and commercialization and its business goals, products and services.  Each team will then analyze how well the company’s current business goals relate to its intellectual property portfolio, and recommend changes to better meet these company’s goals.  

Sec. 01

M 6:15-9pm

660.306 (S)

LAW & THE INTERNET (3)
Franceschini   Limit 35  Prereq: 660.205 Business Law I    Sometimes called “Cyber law,” this course uses the case study method to examine some of the most significant and compelling legal aspects, issues, and concerns involved with operating a business enterprise in an Internet environment. Some of the issues likely to be covered include jurisdiction, resolution of online disputes, patents, trademarks, copyright, licenses, privacy, defamation, obscenity, the application of traditional concepts of tort liability to an Internet context, computer crime, information security, antitrust (Microsoft case), taxation, international considerations, and an analysis of other recent litigation and/or statutes.

Sec. 01

W 6:15-9pm

660.330

LEADERSHIP DYNAMICS (3) Friesen 
Limit 35     Recommended Prereqs:  660.105 Introduction to Business, 660.220 Principles of Management The course explores theories and personal experiences that illustrate the nature of leadership in formal organizational settings.  Topics covered include leadership traits and behaviors, power, influencing, decision-making, charisma, followership and bad leadership.  The format for the class is a mixture of presentations (by the instructor, students), exposure to local leaders, experiential exercises and self-assessments (intended to help awareness of style and skills) and case analysis (biographical analysis and personal cases).

Sec. 01

TTh 3-4:15

660.332 (S)
(W)

LEADERSHIP THEORY(3) Smedick
Limit 35     Recommended Prereq: 660.105 Introduction to Business or 660.220 Principles of Management Students will be introduced to the history of Leadership Theory from the "Great Man" theory of born leaders to Transformational Leadership theory of non-positional learned leadership. Transformational Leadership theory postulates that leadership can be learned and enhanced. The course will explore the knowledge base and skills necessary to be an effective leader in a variety of settings.  Students will assess their personal leadership qualities and develop a plan to enhance their leadership potential.

Sec. 01

MWF 12-12:50

660.335

NEGOTIATION & CONFLICT MANAGEMENT(3) Rice   Limit 35
Prereq: 660.105 Introduction to Business;
Recommended Prereq: an additional course in the Entrepreneurship & Management Program or in the Social Sciences
Attendance at first class is mandatory
The focus of this class is the nature and practice of conflict resolution and negotiation within and between organizations. The primary format for learning in this class will be structured experimental exercises designed to expose students to different aspects of negotiation and to build tangible skills through interpersonal exchange. While some class time will be devoted to presentations on theories and approaches, the class method primarily relies on feedback from fellow classmates on their observations of negotiation situations and on personal reflections by students after each structured experience. Topics include conflict style, salary, negotiation, and group conflict.

Sec. 01

M 3-5:45pm

660.350 (W)

MARKETING STRATEGY (3) Kendrick   Limit 35  Prereq: 660.250 Principles of Marketing.
This writing intensive course helps students develop skills in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. Using a structured approach to case analysis, students will learn how to make the kinds of strategic marketing decisions that will have a long-term impact on the organization and support these decisions with quantitative analyses. Through textbook readings, students will learn how to identify appropriate marketing strategies for new, growth, mature, and declining markets and apply these strategies as they analyze a series of marketing cases. The supplementary readings, from a broad spectrum of periodicals, are more applied and will allow students to see how firms are addressing contemporary marketing challenges. In addition to analyzing cases individually, each student will be part of a team that studies a case during the latter half of the semester, developing marketing strategy recommendations, including financial projections, and presenting them to the class.

 Sec. 01

MW 1:30-2:45

660.360

SMALL BUSINESS MANAGEMENT (3) Leps     Limit 35 per section
Recommended Prereqs: 660.105 Introduction to Business, 660.220 Principles of Management
Provides tools students will need to successfully launch and manage a small business in a competitive, global environment. Examines the challenges of entrepreneurs, the business plan, marketing and financial issues, hiring, and managing people.

Sec. 01

02

MW 12-1:15 1:50

TTh 12-1:15 1:50

660.450

ADVERTISING & PROMOTION (3)
Kendrick  Limit 30  Prereq: 660.250 Principles of Marketing This course builds on the promotional mix concepts covered in Principles of Marketing -   advertising, public relations, sales promotion and personal selling.  Students will learn how marketers are changing the ways they communicate with consumers and the ways in which promotional budgets are allocated—and how this impacts the development of marketing strategies and tactics.  Working with a client (provided by EdVenture Partners) that has chosen this JHU class as its “advertising agency” and an actual budget provided by the firm, the class will form small teams to mirror the functional organization of an actual ad agency (market research, media strategy/planning, copywriting/design, public relations, etc.).  Student teams will then develop a promotional plan and corresponding budget to reach the desired target market (JHU undergrads who meet the client’s criteria), implement the plan and then evaluate its effectiveness through pre- and post campaign market research conducted on the target consumer.

Sec. 01

TTh 1:30-2:45

660.465
(W)

TECHNOLOGY COMMERCIALIZATION (3)  Aronhime   Limit 30  Juniors and Seniors only   Recommended Prereqs: 660.203 Financial Accounting and 660.250 Principles of Marketing  This course utilizes lectures, case analyses, and team projects to provide a strategy framework for determining the commercial value of new technologies and the best path for realizing that value.  Student teams work on specific new technologies by reviewing applicable literature, defining fields of use, analyzing the strength of the provisional patent, identifying technology and market gaps, gauging the interest of potential customers and licensees, projecting the potential returns to licensees, evaluating spin-off possibilities, and determining the value of the technology from the perspective of its owner(s).  They hold extensive discussions with inventors, university technology transfer directors, intellectual property attorneys, independent experts, outside investors, and potential licensees and customers.

Sec. 01

TTh 10:30-11:45

660.500

BUSINESS INTERNSHIP  (1) Kendrick Wierman Perm. Req’d.   Completed application must be submitted to 104 Whitehead Hall.

Sec. 01

TBA

660.501

PRACTICUM IN ENTREPRENEURSHIP (Variable credit) Aronhime  Juniors and Seniors only Permission required -  Completed application must be submitted to 104 Whitehead Hall  Students work on existing business plans under the close supervision of Prof. Aronhime.  Students are expected to meet regularly with the faculty member and complete assigned readings and projects.

Sec. 01

TBA