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Office of News and Information
Johns Hopkins University
901 South Bond Street, Suite 540
Baltimore, Maryland 21231
Phone: 443-287-9960 | Fax: 443-287-9898

January 15, 2004
FOR IMMEDIATE RELEASE
MEDIA CONTACT: Alexis Rice
(202)-487-7017
arice@campaignsonline.org


Weblogs Redefining Presidential Campaigning
New report details history and impact of so-called "blogs"

Presidential candidate Howard Dean's pioneering use of weblogs, or "blogs," has helped create a vast and loyal grassroots network at the cost of a certain amount of centralized control over the campaign's message. This may be the real secret behind Dean's success, according to a new report by the Center for the Study of American Government at The Johns Hopkins University.

According to the report's author, Alexis Rice, Dean's front-runner status among Democratic voters can be attributed in part to "the use of open-source politics: a decentralized Internet-based campaigning that relinquished a level of control over message, technique, and organization, yet created a successful and loyal grassroots network and fund-raising base."

As the 2004 presidential campaign heats up, consider Rice as a source on the use of blogs and the Internet in campaigns. She is a fellow in the Center for the Study of American Government at The Johns Hopkins University and the creator of www.campaignsonline.org. She may be reached at: arice@campaignsonline.org or 202-487-7017

The full report, entitled, "Campaigns Online: The Profound Impact of the Internet, Blogs and E-Technologies in Presidential Political Campaigning," can be read at www.campaignsonline.org.


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