THE EXECUTIVE SUMMARY

The executive summary is often considered the most critical component of a successful business plan. It provides a brief synopsis of the most important information found in the business plan. There are two schools of thought when it comes to writing an executive summary: either write it before everything else in your business plan, or write it last.

Either way works, and it is simply a matter of personal preference. The most important thing is ensuring that your executive summary captures the attention of the people reading it and entices them to read the whole business plan.

Whenever you choose to write your executive summary, please remember to use our template! While we do not have any rigid rules governing how you write most of your business plan, we do require you to use our executive summary template. Please check the Entry Forms section of our website to download the necessary file.