Related Links
From Coca-Cola:
Open Happiness Commercials
America
India
Diwali
Taiwan
About Coca-Cola:
The Real Story Behind the Real Thing
Not-so-perfect harmony
Always Coca-Cola - India - A documentary on Coca-Cola's negative reputation in India
Beyond Coke
Can we use Coca-Cola’s marketing techniques to give worldwide appeal to other things? Melinda Gates talks about some applications for these techniques in the area of public health.
Melinda French Gates: What nonprofits can learn from Coca-Cola
Introduction - Ethnography & Analysis - Related Links- Bibliography
